AI intake for personal injury law firms
Doug answers people on a personal injury firm's website and in ChatGPT at any hour, takes the accident details your intake team needs, and books free consultations. He never says whether someone has a case or what it's worth. He doesn't answer phones, and PI still runs on calls, so keep your intake line. From $49 a month.
Updated
The reader who isn't ready to call
Someone hurt in a crash last week is often up late, sore, and getting calls from an adjuster. Many aren't ready to phone a law firm and tell a stranger the story, so they read your site and type their questions instead. If nothing answers, they close the tab and read the next firm's site.
- How much does it cost to hire you? Do I pay anything up front?
- Is the consultation really free?
- Do you handle truck accidents? Slip and falls? Dog bites?
- The insurance company already called me. Should I talk to them?
- Do you speak Spanish?
- Can I meet at the hospital or at home?
What Doug says, and what he refuses to
Doug answers questions about the firm from your own material: how your contingency fee works in general terms, that consultations are free, the case types you take, the languages you speak and where your offices are. He shows where every answer came from.
He gives no legal advice. He won't say whether someone has a case, what it's worth, how long they have to file, or what to tell the adjuster. Those get a clear 'an attorney needs to answer that' and an offer to book a consultation. You can mark any topic 'always hand off' and tell him to flag anything that sounds time-sensitive, like a filing deadline the person mentions.
Intake details and the conflict check
He takes the intake fields you ask for: name, contact, date and type of accident, where it happened, whether they got medical treatment, and whether another firm already represents them. Your team runs the conflict check and decides whether to take the case. Doug collects names. He never clears a conflict.
Consultations, live takeover and the phone
Set your consultation hours or connect your Google or Microsoft calendar, and Doug books a real open time for a phone, video or office consult. There's no deposit, since PI consultations are free. On Growth and up your intake team can watch conversations live and step in, and many firms work that way during business hours: Doug fields the first questions, and a person takes over when a strong case comes in.
Be realistic about the phone. Many PI leads still call, and a missed call in this practice area is expensive. Doug doesn't answer phone calls, so keep your answering service or intake line and put Doug on the website and in ChatGPT. Our comparison of answering services and AI receptionists lays out the phone options.
Case-type pages and your state bar's rules
PI is among the most expensive categories in local search. People search by accident type and city ('car accident lawyer Austin', 'truck accident attorney near me', 'slip and fall lawyer'), and they ask ChatGPT and Gemini which injury lawyers nearby are good. Those answers lean on reviews, directory profiles and pages that say plainly what the firm handles.
Doug checks your Maps rank weekly and asks those assistants what people in your market ask. He publishes pages for the case types you want (car, truck, motorcycle, pedestrian, slip and fall, dog bites, wrongful death) and for the cities you serve, written plainly and without promising results. Run them past your state bar's advertising rules the way you would any marketing. He keeps each office's Google profile right.
Avvo, Justia and the other directories AI reads
Google reviews first. Then the legal directories: Avvo, Justia, FindLaw, Martindale-Hubbell, Super Lawyers and Lawyers.com. AI assistants pull from those profiles often, so one with an old address or a partner who left two years ago can cost you a mention.
Doug asks clients for a review at the right time, replies without confirming anyone is a client or discussing their matter, and flags directory profiles whose details don't match your Google profile.
Firms that fit
Doug fits firms with real website traffic that lose readers who never call. He doesn't replace phone intake. Run the free ChatGPT visibility check to see whether ChatGPT names your firm when someone in your city asks for an injury lawyer.
Questions
- Does Doug give legal advice?
- No. He answers questions about your firm from your own material and sends anything legal to an attorney.
- Does Doug answer calls for law firms?
- No. He answers on your website and inside AI assistants like ChatGPT, Claude and Muse. Keep your phone intake for calls.
- Can Doug run a conflict check?
- No. He collects the names and details you ask for, and your team runs the check.
- Can Doug talk to Spanish-speaking clients?
- Yes. He answers in whatever language the person writes or speaks in.
- What does Doug cost for a law firm?
- Starter is $49 a month for 2,000 messages. Growth is $149 and adds live handoff so your intake team can take over a conversation.
