Every week he checks what your customers see when they ask: Google's results and Maps, its AI Overviews, ChatGPT, Claude, Gemini, and Perplexity, and who gets recommended instead. Then he fixes what he can: he publishes pages for the services and towns people search for, adds answers to common questions, keeps your Google profile accurate, replies to reviews, asks customers for reviews after a booking, and flags directory listings with wrong details. You get a short weekly report.