AI assistant for real estate agents
Doug answers buyers and sellers on your website and in ChatGPT at any hour, from your own site and guides, and books buyer consults, listing appointments and valuation visits onto your calendar. He doesn't pull live MLS listings, give home values or answer your phone, and fair housing topics can be set to always come to you. From $49 a month.
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They want to know if you're the right agent first
Most people who land on an agent's site at night aren't ready to call. They're sizing you up: do you know their part of town, have you worked with buyers like them, and will you be pushy. The questions look like this:
- Do you work with first-time buyers? Do you know the down payment programs?
- What would my house sell for?
- What's your commission, and how does buyer agent pay work now?
- Do you cover Leander, or just Austin proper?
- Can you show me a house this weekend?
- Do you work with investors or relocation buyers?
Consults, listing appointments and showing requests
Doug answers from your own website, guides and Q&A: the areas you cover, how you work with buyers and sellers, what a buyer agreement means in your market since the 2024 commission changes, and what happens at a listing appointment. He shows where every answer came from and doesn't invent anything you haven't written down.
He books the appointments that start a relationship: buyer consults, listing appointments and home valuation visits. A showing request on a specific house is different, since access runs through the listing agent. Doug takes the address and the buyer's availability and hands it to you. On Growth and up you can watch conversations live and jump in on a hot lead.
Fair housing and the questions to hand off
Keep Doug on facts about homes and process. A question like 'is this a good neighborhood for families' or 'who lives around there' is exactly where fair housing rules bite, so mark those topics 'always hand off' and answer them yourself. He doesn't give legal or tax advice, and he won't estimate what a house is worth.
Does an agent need a deposit?
Usually not. Consults and listing appointments are how you win business, so Doug books them with no payment. The deposit feature is there if you sell something like a paid pre-listing consultation, but most agents never turn it on.
Neighborhood pages the portals can't write
Zillow and the other portals own most searches for listings. You win on searches about people and places: 'realtor Leander', 'real estate agent for first-time buyers Round Rock', 'selling a house in Georgetown'. People also ask ChatGPT which agents know a neighborhood, and it answers from reviews, profiles and pages that show real local knowledge.
Doug checks your Maps rank and asks ChatGPT, Perplexity and Gemini what buyers and sellers in your area ask, once a week. He publishes the pages you're missing, starting with a page for each neighborhood or town you actually sell in. Each one carries specifics a portal can't: the commute, lot sizes, HOA rules, what the housing stock is like. Then buyer, seller, first-time buyer and relocation pages. He keeps your Google Business Profile accurate. Our guide to service area pages explains how to keep neighborhood pages from reading like copies.
Zillow, Realtor.com and the brokerage-change mess
Google reviews matter, and so do your agent profiles on Zillow, Realtor.com and Homes.com. Buyers often check all of them. Keep your brokerage, license details, photo and service area identical everywhere.
Doug asks clients for a review after a booked appointment, replies in your voice, and flags profiles that still show an old brokerage name or phone number. That happens to almost every agent who has switched brokerages.
When your leads come from portals and referrals
Then Doug is a smaller piece. He helps most when you drive traffic to your own site and lose people who read and leave. He doesn't answer phones or texts.
If you want a baseline, the free ChatGPT visibility check shows which agents ChatGPT names when someone asks about your area.
Questions
- Can Doug search MLS listings for buyers?
- No. He answers from your website and documents. If your site has an IDX search, buyers still use that, and Doug answers questions around it.
- Can Doug give a home value?
- No. He explains how you price homes and books a valuation appointment with you.
- Does Doug answer calls or texts for agents?
- No. He answers on your website and inside AI assistants like ChatGPT, Claude and Muse.
- What does Doug cost?
- Starter is $49 a month for 2,000 messages. Growth is $149 and adds live handoff so you can take over a conversation.
