Broccoli or Doug? AI for the trades at two very different sizes
Which is better, Doug or Broccoli? It depends on the size of your shop. Pick Broccoli if you run a multi-location contractor on ServiceTitan with a call center to replace. As of October 2026 it sells through a sales demo, does not publish prices, and its customers are mostly groups with several million in revenue. Pick Doug if you run one shop and want the same first-to-answer speed on calls, texts, your website and your Angi or Thumbtack leads, from $49 a month, with a free trial and no contract.
Doug is the Broccoli alternative for a one-location home service shop. Broccoli builds AI call agents for larger contractors: as of October 2026 it lists HVAC, plumbing, electrical, roofing and garage door groups as customers, connects to ServiceTitan, and sells through a demo with no published price. Doug answers calls, texts and website chats, texts your Angi, Thumbtack and Google leads within a minute, books with a Stripe deposit, and gets you found on Google and ChatGPT. Free for 7 days, then from $49 a month, no contract.
Updated
| Doug | Broccoli (as of October 2026) | |
|---|---|---|
| Who it is for | One shop, any local service trade | Contractors with several million in revenue, often multi-location |
| Price | $49 a month for chat and email; $149 adds a phone line with 500 AI call minutes | Not published; sales demo. Reviews put plans near $950 to $1,950 a month |
| Contract | Monthly or yearly, cancel any time | Term contracts, per reviews |
| Free trial | 7 days, no card | None published |
| Setup | Paste your website; minutes | Done by their team over a few days |
| Answers calls | Yes, AI voice on Growth and Scale | Yes |
| Texts, website chat, email | All three | Text and chat |
| Speed to lead (Angi, Thumbtack, Yelp, Google) | Forward the lead email; Doug texts the customer within a minute | Yes, built in |
| Booking | Google or Microsoft calendar, Calendly, Cal.com, with a Stripe deposit | Books into ServiceTitan and Housecall Pro |
| Getting found on Google and in AI | Weekly check and fixes | No |
| Run it from ChatGPT or Claude | Yes | No |
What do Doug and Broccoli both do?
Both answer the phone at any hour with an AI voice, book the job, and follow up with customers who asked for a quote. Both answer the Angi, Thumbtack or Google lead before the next contractor does, which is where many small shops lose jobs they paid for.
Broccoli does this at the scale of a call center: one dashboard across brands and locations, call scoring for human staff, and outbound calls to past customers. Doug does it for one shop, with the owner in the loop from the Inbox or from the AI app they already use.
What does Broccoli do that Doug does not?
Broccoli connects to ServiceTitan and Housecall Pro and books straight onto the dispatch board. It scores and coaches the calls your human staff take. It runs outbound call campaigns to fill open slots and renew memberships, and it offers a cloned voice of a team member. Those are call-center jobs. A shop with one or two people on the phone rarely needs them.
What does Doug do that Broccoli does not?
Doug is built around one shop's whole front door, not only the phone.
- Website chat and email, next to calls and texts, from one set of facts about your business.
- A weekly check of how you show up on Google and in ChatGPT, with pages and Google profile fixes each week.
- A listing that people's own AI assistants can book through.
- A Stripe deposit at booking, so the customer shows up.
- A published price, a free trial, and no contract. You can start today without a sales call.
What about Avoca?
Avoca sells to the same kind of buyer as Broccoli: multi-location and private-equity-backed contractors that want to replace a call center. As of October 2026 it also sells through a demo with no published price. If you run one shop, the same answer holds: start with Doug, and move to a call-center product when you have a call center to replace.
How does Doug handle an Angi or Thumbtack lead?
Forward the lead emails from the site to Doug's address. He reads the name, phone and job out of each one, saves the lead, and texts the customer within a minute: who he is, what they asked for, and a request for a day and time. When the customer replies, he books or hands the thread to you. A lead with no phone number gets an email, or waits for you in the Inbox with the details ready.
Questions
- Does Doug connect to ServiceTitan?
- No. Doug books into your Google or Microsoft calendar, Calendly or Cal.com, and sends each lead and booking to your other tools by webhook. Broccoli is built around ServiceTitan.
- How much does Broccoli cost?
- As of October 2026 Broccoli does not publish prices. Third-party reviews put its plans near $950 to $1,950 a month, billed by call minutes, on term contracts. Ask Broccoli for a quote.
- Can Doug answer my phone like Broccoli?
- Yes, on Growth and Scale. Doug answers calls and texts on his own local number, books the job, and passes a call to you when it needs a person. Growth includes 500 AI call minutes a month and Scale 1,500.
- Does Doug reply to leads as fast as Broccoli?
- Yes. A forwarded lead email becomes a text to the customer within a minute, and a website chat gets its first answer in seconds. Your Home page shows the time new customers waited each week.
