Doug vs hiring an AI SEO agency to get recommended by ChatGPT

    Doug does the weekly upkeep an AI SEO or GEO agency bills a retainer for, from $49 a month: checking how you show up on Google, AI Overviews, ChatGPT, Claude, and other AI, publishing service pages, fixing your Google profile and replying to reviews. He doesn't build links or run PR. Published price guides put local agency retainers around $1,500 to $3,000 a month.

    Updated

    DougAI SEO / GEO agency
    Typical priceFrom $49 a month; done for you: $1,000 a monthOften $1,500 to $3,000 a month for a local business
    Checks how you show upEvery week: Google, Maps, AI Overviews, ChatGPT, Claude, Gemini, PerplexityUsually a monthly report
    Service and area pagesPublishes to your site or WordPressWrites them, often on a schedule
    Google profileKeeps hours, services and details rightUsually included
    ReviewsReplies, and asks happy customers for new onesVaries by agency
    Backlinks, PR, outreachDrafts up to 5 pitches a month to sites that cite you; you or our team send them. No link buying or PR campaigns.Often the core of the work
    Custom strategy and a person to callDone for you tier onlyYes
    Answers and books the customers who arriveYes, 24/7 with depositsNo
    Best forLocal businesses that want steady weekly work doneBusinesses that need strategy, links and PR

    What are AI SEO and GEO agencies selling?

    A new kind of agency promises to get your business recommended when someone asks ChatGPT, Gemini or Perplexity for a plumber, a dentist or a lawyer. They call it GEO, AEO or AI SEO. Published price guides put a local business retainer around $1,500 to $3,000 a month, and more in competitive markets.

    Underneath the new name, most of the work is familiar. Make sure your site answers the questions people ask. Make sure your facts match everywhere. Get more good reviews. Get mentioned by sites the assistants trust. None of that is fake, and a good agency is worth hiring for the parts that need a person.

    What does an agency do that Doug doesn't?

    Some of the work needs a person, and Doug doesn't do it. He won't:

    • Buy links or run link-building campaigns. He drafts a few pitches a month to sites that already write about your trade, and a person sends them.
    • Pitch you for press coverage or local news mentions.
    • Write a custom strategy for a competitive market, or sit in a meeting and explain it.
    • Redesign your brand or run your ads.

    What does Doug do every week?

    Most of what moves a local business in AI answers is steady, boring upkeep. That is the part Doug does every week.

    • Checks how you show up on Google, Maps, AI Overviews, ChatGPT, Claude, Gemini and Perplexity for the questions your customers ask.
    • Publishes pages for the services you offer and the towns you cover, to a Doug-run site or your WordPress site. If your site is hard to change, he can publish to services.yourcompany.com.
    • Keeps your Google profile accurate: hours, services, service area.
    • Replies to reviews and asks happy customers for new ones.
    • Flags directory listings you should claim and facts that disagree across the web, like an old phone number on one listing.
    • Sends a short weekly report of what he checked and what he fixed.

    Who answers the customers the agency brings in?

    When the customer an agency brought in lands on your site at 9pm, someone still has to answer. Doug answers from your own material, books the job with a deposit through Stripe, and hands off to your team when it matters. He can also list you inside ChatGPT, Claude and Muse, so an assistant that recommends you can book you in the same conversation.

    The questions he hears at night also tell him which pages to write next. If five people this month asked whether you do tankless installs, that page goes to the top of his list.

    What should you ask an agency before you sign?

    If you do talk to an agency, ask these before you sign:

    • What exactly will you do each month, and what will I see in the report?
    • Which assistants and searches do you check, and how often?
    • Who owns the pages you publish and the listings you claim if we part ways?
    • What do you do that software can't, and what does that part cost on its own?

    What if you want people to do it for you?

    Some owners don't want another dashboard. For them we have a done for you tier. Our team sets Doug up with you, works his list every week, handles what needs a person, and can rebuild your site so Doug keeps it current. You get a report every Monday. It's $1,000 a month, month to month, and you keep everything we build.

    For most local businesses, the sensible order is Doug first. Let him run for two months and read the weekly reports. If you still need links, PR or a plan for a tough market after that, hire an agency for that part and let Doug keep doing the upkeep.

    Questions

    Can Doug guarantee I'll be recommended by ChatGPT?
    No, and nobody honest can. Doug does the work that gives an assistant good reasons to pick you, checks every week whether you show up, and tells you what changed.
    How much does an AI SEO or GEO agency cost?
    Published price guides put local business retainers around $1,500 to $3,000 a month, with larger or competitive accounts paying more. Ask exactly what gets done each month before you sign. Doug starts at $49 a month for the weekly upkeep.
    Does Doug build backlinks?
    Not the way link agencies do. He publishes pages to your own site, keeps your Google profile right, handles reviews, flags listings to claim, and drafts up to 5 pitches a month to sites that cite businesses like yours. Link campaigns and PR are where an agency still earns its fee.
    What does the done for you tier cost?
    $1,000 a month, month to month. Our team does the weekly work, up to 12 new pages a month, outreach, and fixes, and you keep everything we build. Self-serve Doug starts at $49 a month.
    Can I use Doug alongside my current SEO agency?
    Yes. Doug answers and books the customers your agency brings in, and his weekly report gives you and the agency the same picture of how you show up.

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