How to let ChatGPT, Claude and Muse book your business
To let ChatGPT and Claude book your business, verify your website in Doug and connect Stripe. Doug lists you in a directory ChatGPT, Claude and Muse reach through an MCP connector. A customer can then find you, pick a real open time and pay the deposit without leaving the chat.
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Why let AI assistants book you?
More people now ask an AI assistant to find help for them, and more will buy through their own AI agents. A customer asks ChatGPT who can fix a leaking water heater in their town. The business the assistant can book right there is the easy choice.
A listing turns that question into a job on your calendar. The customer never has to open your website or call. The assistant handles the search, the booking and the deposit in one conversation.
How is a listing different from a recommendation?
A recommendation is when the assistant names you because it found you on the web: your site, your Google profile, a directory, a review roundup. You earn it over time.
A listing is a direct connection. ChatGPT, Claude and Muse connect to Doug's directory through a connector built on the Model Context Protocol (MCP). When a customer asks who does a job in their town, the assistant can ask Doug, and your business can come back with real open times.
The two help each other. Recommendations get you named. A listing gets you booked by the customers already in the chat.
What should you check before you turn it on?
You need the same setup as booking on your own site. Check each item first:
- Your services are listed by name, with the towns you cover.
- Your hours are right, or your Google or Microsoft calendar is connected.
- Stripe is connected, with your deposit amount and refund window set.
- Your website is verified in Doug.
How do you turn on your listing?
The steps take a few minutes once the setup above is done.
- List your services and the towns you work in.
- Set your hours, or connect your Google or Microsoft calendar.
- Connect Stripe and set your deposit and refund window.
- Verify your website in Doug.
- Turn on the listing, then check that your services and towns read correctly.
What should you check after it goes live?
Check once after the first booking, then again each time your hours, services or prices change.
- The first directory booking shows on your calendar at the right time.
- The deposit amount and refund window read the way you set them.
- Your services and towns match the work you really do.
- Your hours still match after a holiday or a schedule change.
What happens when a customer books?
The assistant finds your business by what you do and where you work. It checks your open times, and the customer picks one. The deposit goes through Stripe, and the booking lands on your calendar like any other.
Reschedules and cancellations follow the refund window you set. Leads and bookings from the directory are free, and Doug takes nothing off booking payments.
What mistakes should you avoid?
Most problems come from setup, not from the assistant.
- Turning on the listing before your hours are right, so the assistant offers times you can't make.
- Listing services too broadly, which sends you jobs you'd rather turn down.
- Treating the listing as a stand-in for being recommended. Customers still ask assistants for names first.
What does a listing cost with Doug?
The listing is included on every Doug plan, and the 14-day free trial covers it, no card needed. Starter is $49 a month for 2,000 messages, Growth $149 for 10,000 and Scale $449 for 40,000. Every plan also answers on your website, takes details, hands off live to your team, and runs a weekly Google and AI check with fixes.
Listed is a separate free directory listing at $0. It shows your details, and Doug starts answering and booking once you pick a plan or start the trial. The listing is opt-in, and you can unlist any time.
Questions
- Which AI assistants can book my business?
- ChatGPT, Claude and Muse. They reach Doug's directory through a connector built on the Model Context Protocol (MCP).
- Does Doug take a cut of bookings from ChatGPT?
- No. Leads and bookings from the directory are free, and Doug takes nothing off booking payments. The listing is included on every plan.
- Is being listed the same as being recommended by ChatGPT?
- No. A recommendation is when the assistant names you from the web, and you earn it over time. A listing is a direct connection that lets the assistant book you.
- Can I stop being listed?
- Yes. The listing is opt-in, and you can unlist any time. Cancellations on existing bookings follow the refund window you set.
